Here are 7 Advance SEO On-Page techniques for Better Ranking!
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Search Engine Optimization is another kind of programming. It does not involve typical coding structures, classes and objects. But it has its own syntax. It has its own methods & modules. It is the science of making sure how your product page or the website comes on top of the desired search to bring the right audience.
Let’s establish one fact clearly – SEO is not about stuffing keywords and having multiple product pages to spank up your rankings. There are rules and text limit and ratio for everything. And they all boil down to one simple fact – relevancy! Until and unless your web page features relevant keywords, mobile-friendly interface and minimum security features across the website – your chances for desired results are none.
To help you understand that, we as an SEO service provider in Pune, have come up with some fantastic SEO techniques for the year 2019. Are you ready?
1. Write Longer Meta Descriptions
Yes. You heard it right! Say goodbye to the short metadata! During November 2017 end, RankRanger’s tools and others reported a significant upsurge in the average search snippet length (which was around 230 characters). And why should be concerned about that? Well, just so that you know, Google is not cutting off about two-thirds of long descriptions like it used to.
2. Work on Speed Loading
Websites are not just a medium for providing information. They are a resource that helps the visitors find out exactly what they want. And that too, in the lowest span of time. The lesser the time spent on the search session, the better. If the loading speed of your website is mediocre, you might have to experience high bounce rates. And what if Google knows about it? Well, you will have to pay the fine.
3. Internal Linking is Must
While reading an interesting blog, there are times when we find a link that encourages us to read another blog. Then next, and next. This is known as internal linking. And it is crucial because it helps you to create a better structure for your blog. Not just that, it also keeps your bounce rates low; which is very good for your SEO’s health.
4. Use Keywords That Matter
Yes, keywords are important. And yes, you need to use them in the right way. While developing the content of your website, you need to maintain its tone along with the focus keyword that comes naturally. I believe that targeting keywords is very important as using them in the right way ensures that you get a better ROI on your digital marketing efforts. When you hire a company that offers digital marketing services, they hire SEO writers who work on your project and ensure that they use relevant keywords.
5. Optimize the Images
A picture is not just worth a thousand words. It also attracts thousands of visitors if optimized in the right way. Start optimizing blog images for on page SEO. Here is a step by step procedure as to how to do it.
You should not name your images randomly. Change the image file names into relevant ones. For example, SEO-tips-2019.jpg. By doing so, your image will show up when someone is looking for SEO Tips 2019.
Provide an Alt text for describing the image. Alt text is what you see on the page if the image fails to load. This way, it becomes easy for search engines to identify your image.
It is always a good idea to use captions as people read them 300% more than the main content.
WordPress makes it easy for you to add captions and alt text as they give you an option to do so while adding the image.
6. Check SEO Responsiveness
All through the year 2018, we often heard one word. And that is – “Responsiveness.” You’re correct! With Google’s announcement of mobile-friendliness as one of the major ranking factors, all the brands are making their websites mobile friendly. But the question here is, does your SEO play a role in that? If not, you need to buckle up. Hire SEO professionals who know the answers to your SEO issues and can optimize your responsive website accordingly.
When they apply SEO friendly tactics, you’re sure to experience a boost in your search engine rankings. But, you must ensure that the professionals you have hired take care of the following:
1.Checking Responsiveness with SEO perspective
2.Addressing the common mistakes
3.Checking Mobile Index
7. Structured Data and Schema Markup
Last but not least, “Structured Data and Schema Markup” are one of the most buzzing topics in SEO. To elaborate, there are 3 major parts to a website. Namely – Text, Markup and Structured Data. The text, of course, is depictive of the content. Markup shows the browser the way content should look on the website and Structured Data lets the bots like Google know what the data is. Structured data helps to make your website look better and enables search engines to categorize your website.s.
Follow the above-mentioned SEO tips in 2019 and you are sure to rank well and high! Do you have other insights that you would want to share? Please feel free to do so.
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