When you hear someone mention infographics, you usually hear the word “viral” in the same sentence.
The idea is that great info graphics just go viral. What a lot of people don’t tell you, however, is how to get them to go viral.
You could spend months creating the most awesome infographic, but if no one knows that it exists, then you’ve wasted your time. You actually have to share it for it to do well. But unless you have the following of a Lady Gaga or Justin Bieber, a couple of tweets, an email or a blog post are not going to do the trick.
You need to bring out the big guns. Let me show you how it’s done:
Step #1: Submit an SEO optimized press release.
There are two things that I love about optimized press releases. One, they improve keyword rankings, visibility, traffic to your website and inbound links.
Plus, the press release is the perfect opportunity to tell the story behind your infographic. What did you learn from your research? It’s also a great opportunity to show how your research impacted your audience.
It’s also important to write your optimized press release so that it stands out from the crowd. Hundreds of releases are published every day. That means you have to get the cause-and-effect angle down.
Step #2: Create a social media release.
Next in line is the social media release. This is basically a press release that is optimized for social media sharing. It will be a great complement to your optimized press release.
So, why should you spend more money and submit a social media press release? The answer is simple: the ability of social media to drive traffic to your content.
Use the same sort of principles for writing the social media release as you did for the optimized press release.
Step #3: Create a social media sharing plan for your infographic.
When it comes to social media sharing, the first thing you should do is publish your infographics in a blog post and then support that post through social media sites like Twitter and Facebook.
Decreased Marketing Costs
Around 84% of marketers found that an investment of just six hours in social media marketing was enough to increase their website traffic. On a marketing channel as large as social media this is not a significant investment and when you take into account the ratio of success verses cost, social media marketing becomes a very appealing marketing method.
Step #4: Submit your infographic to directories.
There are so many excellent directories, blogs and archive sites devoted to infographics popping up that you can really get some traction simply by getting your infographic on some, if not all, of these sites : Visually , Daily Infographic, Cool Infographics, Infographics Archive, Infographic Journal, Infographics Showcase, Visual Loop and Flickr Plus, browsing a blog like Visual Loop will give you lots of great ideas for creating your infographic.
Step #5: Start the manual outreach.
If you’ve ever done a manual email outreach for link building, you know how tough it is. But the good news is it’s much easier with infographics. There are two main ways to do a manual outreach for your infographics. The first is to blogs that could be interested in posting about it, and the second is to people with popular Twitter accounts.