PPC marketing is a great way to expose your company and product to interested customers. The main idea behind PPC is to pay for every click to your website which is generated by the advert – and this can be as little or as much as you want. A successful PPC campaign can generate a substantial ROI, providing that the clicks are achieving conversions.
1.Keyword Selection :
The best keyword strategies rely on highly relevant keywords, which are keywords that relate closely to your business or are associated with your industry. Start off by looking at broad match keywords until you’ve collected enough data to be sure which ones are working well, and then you can narrow them down to exact match keywords for closer targeting and more relevant clicks.
2. Make use of negative keywords :
Negative keywords are essential for successful PPC campaign those are helpful in stopping your adverts from appearing when a search query is not relevant to your ad.By adding negative keywords to your campaigns, you are filtering out unwanted traffic, helping you reach the exact visitors
3. Create targeted ad :
You only have a limited amount of text that accompanies your ad, so it’s important to ensure that it’s relevant, informative and to the point. So use of relevant and informative text is important. It’s not necessary to include many keywords in single ad , You need to write attractive text to get more click through to your website
4. Make ad more attractive than competitors :
Always check what your competitors are offering, and beat them. Are you ahead of the game when it comes to offering lower prices or free shipping? If you’re running any special deals or promotions that will make you stand out from the rest, promote it.
5. Exact Landing Page :
Rather than directing the ads to homepage of website , use perfect and relevant landing page which allows the customer to see all of the information they need, and take the appropriate action.There’s nothing quite as frustrating for a customer than clicking through to an ad for a product and ending up on the website’s homepage. This only makes it harder work for the customer, who has to decide whether or not they’ll then put the effort into searching for the product. Each product should have their own landing page, with detailed information picking up from where the ad left off, and a clear call-to-action button for example, “buy now” or “subscribe here”
6. Use ad extensions :
Ad extensions are a way of getting extra information for potential customers, The many ad extensions available allows you to segregate the information accordingly such as review extension to show user reviews, call extension to drive calls to your business etc. Here is an article detailing the ad extensions. Ad extensions lets you offer other information that you might miss out mentioning in your ad messaging AdWords extensions provide the opportunity to add more information to your ad than the basic headline, URL, and ad copy you’re traditionally able to use. This extra information helps your ad to stand out and get clicked, which in turn will lower your cost per click and in many cases improve conversion rates.